by andrewwardle | Oct 17, 2026 | Discussion
Artwork: Kaley Smalley Romo, Ghost in the Machine, 2022 No AI is not a person. It has no entity, no memory, no logic and certainly no emotions. It is simply a probability engine that is choosing the most appropriate response for every entry. But it IS pretending to be...
by andrewwardle | Nov 19, 2025 | Discussion, Quotes
“Eventually everything connects — people, ideas, objects — the quality of the connections is the key to quality per se.” Charles Eames Everything connects I found this quote first in a beautiful book about Ray and Charles Eames, sitting unloved on a coffee table...
by andrewwardle | Jul 28, 2023 | Discussion
Great is the enemy of good There is a strong temptation when creating anything to try to create the best thing possible: to imbue your creation with every last feature or embellishment that you can think of and then polish it within an inch of its life. And then, once...
by andrewwardle | Jul 11, 2023 | Discussion
It sounds kind of pretentious, doesn’t it? Designing an experience. But it’s the best way to describe what we are actually trying to do, I think. A smart person once said to me that the experience is not on the screen, it’s in the mind. And I think...
by andrewwardle | Oct 22, 2017 | Discussion
On a recent project, we (the project team) were having difficulty deciding on a particular method of navigation for our new app. It was for an app that would replace one currently being used by millions of customers of a large Telecom company, and there was a wide...
