by andrewwardle | Aug 1, 2023 | Discussion, Quotes
“Eventually everything connects — people, ideas, objects … the quality of the connections is the key to quality.” Charles Eames Everything connects I found this quote first in a beautiful book about Ray and Charles Eames, sitting unloved on a coffee table in the...
by andrewwardle | Jul 28, 2023 | Discussion
Great is the enemy of good There is a strong temptation when creating anything to try to create the best thing possible: to imbue your creation with every last feature or embellishment that you can think of and then polish it within an inch of its life. And then, once...
by andrewwardle | Jul 11, 2023 | Discussion
It sounds kind of pretentious, doesn’t it? Designing an experience. But it’s the best way to describe what we are actually trying to do, I think. A smart person once said to me that the experience is not on the screen, it’s in the mind. And I think...
by andrewwardle | Oct 22, 2017 | Discussion
On a recent project, we (the project team) were having difficulty deciding on a particular method of navigation for our new app. It was for an app that would replace one currently being used by millions of customers of a large Telecom company, and there was a wide...
by andrewwardle | Nov 7, 2014 | Discussion
An experience, in the context of digital business, can be defined as the totality of visual, intellectual or other inputs that a user encounters through a digital platform or device, in relation to a product or service. Experience design, therefore, is the effort to...
