There is a strong temptation when creating anything to try to create the best thing possible: to imbue your creation with every last feature or embellishment that you can think of and then polish it within an inch of its life. And then, once you have created your Perfect Thing, you release it to the world to universal acclaim and unrivalled success, right?

It sounds kind of pretentious, doesn’t it? Designing an experience. But it’s the best way to describe what we are actually trying to do, I think. A smart person once said to me that the experience is not on the screen, it’s in the mind. And I think that’s a great way to think about user experience and product design.

On a recent project, we (the project team) were having difficulty deciding on a particular method of navigation for our new app. It was for an app that would replace one currently being used by millions of customers of a large Telecom company, and there was a wide...

An experience, in the context of digital business, can be defined as the totality of visual, intellectual or other inputs that a user encounters through a digital platform or device, in relation to a product or service. Experience design, therefore, is the effort to...

Just a quick thought here: remember that what we do is to create new spaces for people to explore, new digital worlds for people to exist in. Remember that these are imaginary spaces that we can shape in any way we choose, but that the decisions we make in this regard...

"Phase 2 is the biggest lie in software development." That's the opening line of Josh Seiden's 2013 book Lean UX. And if you've spent more than ten minutes in the web and software business, you know the truth of that statement. So often, UX designers work hard to...

I have long maintained (with more than a hint of irony) that "The Best User Interface Ever Invented" is the book. That's right, just the humble book. To be clear, I am not referring to The Book (or any Book that might be considered of religious significance). I just...